1. Personal Control over the Environment
2. Change
3. Time and Its Control
4. Equality
5. Individualism and Privacy
6. Self-help Concept
7. Competition and Free Enterprise
8. Future Orientation
9. Action/Work Orientation
10. Informality
11. Directness, Openness and Honesty
12. Practicality and Efficiency
13. Materialism /Acquisitiveness